A good email marketing open rate can vary depending on the industry, target audience, and the type of email being sent. However, as a general rule of thumb, a 20% open rate is considered to be good, while a rate of 30% or higher is considered to be excellent.

It’s important to note that open rates are just one metric to measure the success of an email marketing campaign, and other metrics such as click-through rates, conversion rates, and revenue generated should also be taken into account. Additionally, open rates can be affected by various factors such as the quality of the email content, subject line, and the time of day the email is sent.

How can you improve your open rates?

There are several strategies that you can use to improve your email open rates:

• Segment your email list: Segmenting your email list into smaller, targeted groups allows you to send more personalized and relevant content to each group, which can increase the likelihood of them opening and engaging with your emails.
  
• Craft compelling subject lines: Your subject line is the first thing your subscribers see when they receive your email, so it’s important to make it attention-grabbing and relevant. Use clear language that accurately reflects the content of your email, and consider using personalization or urgency to pique their interest.
  
• Optimise your send time: The time of day and day of the week that you send your emails can impact open rates. Test different send times to see when your subscribers are most likely to engage with your content.
  
• Make sure your emails are mobile-friendly: A growing number of people check their emails on their mobile devices, so it’s important to ensure that your emails are optimized for mobile screens.
  
• Provide valuable content: The content of your email should provide value to your subscribers, whether that’s in the form of useful information, special offers, or exclusive content. If your subscribers find your emails helpful and engaging, they’re more likely to open future emails from you.

By implementing these strategies and continuously testing and analyzing your email marketing efforts, you can improve your open rates and achieve greater success with your email campaigns.