Black Friday email marketing campaign tips

Black Friday is one of the biggest opportunities of the year for businesses to connect with customers and drive sales. With inboxes overflowing, though,...

How to Structure Sign-Up Forms to Get More Subscribers

A strong email list is the backbone of any successful digital marketing strategy. But growing your subscriber base isn’t just about driving traffic—it’s about...

The Complete Guide to Creating Your First Email Newsletter

Email newsletters remain one of the most effective ways to build relationships with your audience, drive traffic, and grow your brand. But if you’ve...

How to build a positive sender reputation

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully...

How to Structure Sign-Up Forms That Convert

In the world of digital marketing, your sign-up form is the gateway to your email list, your leads, and ultimately—your sales. But if your...

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How to get great email deliverability in 2025

You’ve built your list, crafted beautiful campaigns, and hit send—only to find that your emails are landing in the spam folder instead of the...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

email marketing and telemarketing | Email Campaign Tracking Pt2

In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...

Email Campaign Tracking

Email marketing is so much more than broadcasting your campaign and waiting for the phone to ring. This marketing approach should never be a...

Email Marketing Bounces

Bounces, the email marketeers worst nightmare. A bounced email is an unsuccessful email that was been returned to the sender. Most email marketeers don’t fully...

New and improved newsletter signup system

Over the last few weeks our development team have been working hard developing the new newsletter signup system for EBUK. We are very pleased to...

Email marketing for small business

The UK economy is finally out of recession, but it’s not all easy sailing yet. Consumer confidence has not yet recovered. The Telegraph recently...

Email Blaster UK feature – direct commerce magazine

If you are a subscriber to direct commerce magazine, check out the latest issue (June 2011). The guys and gals at direct commerce have published...

email marketing design best practices

Some users will opt to use a stock template when designing an email newsletter. If you are more technically minded, you may decide to...

Maintenance Complete

After completing essential maintenance, all email gateways are back online. If you have any campaigns scheduled to send, these will resume as normal. Apologies for any...