How to build a positive sender reputation

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully...

How to Structure Sign-Up Forms That Convert

In the world of digital marketing, your sign-up form is the gateway to your email list, your leads, and ultimately—your sales. But if your...

Complete beginners guide for getting started with email marketing

Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails?

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails? As your email list grows, not every subscriber will stay engaged forever. Some...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Email Marketing: Campaigns Management

Check out the new interface for your  'View Campaigns' management area: The new look campaign management section has been re-designed to help improve ease of...

Email Marketing UK – View and Manage Your Mailing Lists For Marketing

Easily view and manage your mailing lists for marketing using our new feature "my mailing lists". This section enables you to view all your...

The Official Google Chrome Email Blaster UK App!

Are you among the 40% of Email Blaster users who use Google Chrome web browser? We have today launched the official Email Blaster App for...

Email Marketing: Getting personal to improve ROI

Get to know your web visitors a little better and you can start to develop the kind of email marketing subscriber list that dreams...

Email Marketing UK: Banish your duplicates

Say goodbye to those double entries in your database. It is impossible to avoid adding duplicates to a large database. If your...

Clean your mailing list

If you have a clean good quality COI mailing list, you are more than halfway there to creating a successful email marketing campaign. To help...

UK stamp prices to rise. Time to switch to email marketing?

On the 30th April 2012 the price of postage stamps in the UK are set to rise yet again. A 1st class stamp will increase...

Email marketing templates – a pick of the best Email Blaster templates

Getting the design right for your email template can be a challenge. Email marketing template design is very different to web or traditional...