What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...

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News

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

Introducing cBuilder next generation — A Completely New Way to Design Emails

After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

Christmas Opening Times

The team at email blaster would like to thank you for being with us throughout 2014, it has been an absolute pleasure working with...

Christmas Email Design Templates

It is almost that time of the year again, Christmas is fast approaching. If you are like us, this is a pretty busy time...

How to add email subject line symbols

  You may have seen this one about recently, it is starting to get popular. More and more email marketeers are starting to add email...

Increase your sender score

What is a sender score and why is it important? If you are sending email marketing, you will have a sender score. But what is...

4 Simple Steps To Successful Email Marketing

In this weeks video, we discuss our 4 simple steps to successful email marketing. Go make yourself a coffee and checkout our quick fire guide. 1....

If you are not building your own email list, you’re an idiot.

Bold statement but it is true. So many companies I talk to are sitting on a fantastic email list but don't know it. A recent...

Freedom > Pay as you go.

If you are an email blaster freedom user (free), we will today be making a few tweaks to your account (25th September 2014). Your account...

How to write successful email content

  What's in it for me? What's in it for me? - Remember this line when writing copy text for your next email newsletter. Email marketing is...