Email marketing tips

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How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
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Email Marketing UK Tips

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...
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Email Marketing UK Tips

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the most common questions is surprisingly simple: How many links should you include in an email? Too few,...
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Email Marketing UK Tips

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list? Delete too soon,...
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Email Marketing UK Tips

Should You Continue to Email Your Sleepers?

Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
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Discussion

Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

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Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

Discussion
For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Discussion
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

Advice
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Advice
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Discussion
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

Announcements

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Are you sending a company Christmas E-card?

We have been sold to pretty heavily recently. Black Friday turned into black Friday week. Some companies seem to be running it even longer. Thats...

Email Marketing Unsubscribes: How to manage.

No matter how well executed your email campaign is, there will always be those recipients who unsubscribe. Your may have split tested the hell out...

Is sending to a purchased email database legal? – Does it work?

https://youtu.be/rP5zh4AvqOs If you are getting started with email marketing, the quickest way to get up and running with your email database is to buy a...

Creating an Email Marketing Campaign

Email marketing is a simple, cost effective and highly successful way of marketing to your clients and new prospects.  As it’s such a popular...

Planned Maintenance: 21st May 2015

PLANNED Maintenance: 21/05/2015 From 8.00pm - 11pm (BST) Greetings all.   This is a quick notification to let you know that we will be replacing a Firewall...

Email Marketing Secrets You Need to Know

Email marketing remains one of the most cost effective and successful marketing channels; but are you getting the most out of it?  With more...

List Doctor Version 3.1

  Celebrating List Doctor 3.1 Release. If you are a regular email blaster, you probably use List Doctor every day – but don't always know it. List...

inbox by gmail and email marketing

  Inbox by Gmail and email marketing - how will it be impacted? October last year google announced their new email client 'Inbox by Gmail'. The...
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