Email marketing tips

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How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
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Email Marketing UK Tips

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...
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Email Marketing UK Tips

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the most common questions is surprisingly simple: How many links should you include in an email? Too few,...
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Email Marketing UK Tips

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list? Delete too soon,...
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Email Marketing UK Tips

Should You Continue to Email Your Sleepers?

Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
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Discussion

Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

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Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

Discussion
For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Discussion
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

Advice
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Advice
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Discussion
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Would you like 500 extra free email credits?

We are now pleased to be offering 500 extra free email credits per month to all our customers. How can i claim my credits? If you...

Unplanned downtime 10th April

We would like to apologise for unplanned downtime yesterday (10th April 2011). Yesterday a power strip failed on our server rack. This was promptly replaced...

Say hello to Spam Ferret.

Today we introduced our latest addition to the EB email marketing uk system - Spam Ferret. Spam Ferret is a great and easy to use...

Improve your open rates, don’t overlook your subject line

The subject line of your email marketing campaign is much like the headline in a newspaper.  Like a newspaper headline, it will often be...

DB Import Wizard Maintenance

We are today running essential maintenance to the database import wizard: Maintenance times: 11am and 11.30am BST on Monday 4th April 2011 During this period the import...

Score your email campaign before sending

We are very pleased to announce Spam Ferret - Coming soon to Email Blaster UK. This new add-on will score your email newsletter before broadcasting...

Phone support unavailable 10th March AM

We will be unable to provide telephone support on the 10th March between the hours of 9AM and 3PM. Our phones will be offline due...

Your newsletter design – it’s not a webpage.

One of the most common misconceptions when designing an email newsletter: a HTML email is just a web page inside an email. Adopting this view...
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