How to build a positive sender reputation

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully...

How to Structure Sign-Up Forms That Convert

In the world of digital marketing, your sign-up form is the gateway to your email list, your leads, and ultimately—your sales. But if your...

Complete beginners guide for getting started with email marketing

Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails?

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails? As your email list grows, not every subscriber will stay engaged forever. Some...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

NEW FEATURE – Design email campaign updates

We have today added a great new feature to the Email Blaster system which will help boost your deliverability rate. Plain Text Emails When you design...

MAINTENANCE – Create campaign. Completed.

We are currently introducing a range of new features to our design email campaign screen. While we are applying the updates this area of...

When is the best time to send your newsletters?

One of the most asked questions we get - "when is the best time to send my email campaign?" . The day of the...

Updates to ‘send campaign’ area (complete)

We are this morning running scheduled updates to our processing section which schedules an email campaign to send. While we are running updates, this area...

acquiring a list of email addresses

When you start email marketing, one of the first tasks you will have is to setup your email list. Ensuring that you have a...

Successful delivery of email campaigns

No email service provider will be able to offer 100% deliverability of your email. However to help boost your email marketing deliverability and open...

New round of system updates now live

We are very pleased to announce that the latest round of updates to the Email Blaster system is now live. Over the last few...

New order and invoicing system now live

Over the last month we have been working hard to develop and improve our order and billing system for Email Blaster UK. The new system...