How to build a positive sender reputation

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully...

How to Structure Sign-Up Forms That Convert

In the world of digital marketing, your sign-up form is the gateway to your email list, your leads, and ultimately—your sales. But if your...

Complete beginners guide for getting started with email marketing

Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails?

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails? As your email list grows, not every subscriber will stay engaged forever. Some...

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What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Short and punchy Email Vs Long and detailed

When you are designing your next marketing email or newsletter you will probably face this conundrum - Should i opt for a short and...

Pigeon wins broadband speed test

Its official, if you need to send a message quickly, use a Pigeon Today in-order to highlight the poor broadband speeds that we get...

Avoiding the Outlook junk folder

Your email has been delivered, it has successfully passed the recipients SPAM filter and has arrived inside Outlook. Where will Outlook place your email?...

What is the expected delivery time for HTML emails

Most users of email marketing will notice that sometimes a email newsletter will reach its recipient instantly, while other times it may take a...

New login area

Noticed any differences when you logged into our Email Blaster today? We have given the login area a face lift. The new area retains the...

Tip of the Day – Don’t use too many images!

When you send you next email marketing campaign it is always tempting to insert many great looking images. If you are handy in Photoshop...

Network Issues – Multiple Servers

We have currently experiencing network issues which are affecting multiple servers: Zen Hal Kryten We are working to resolve this issue ASAP. At the moment we have no...

Tip of the day – Download your email campaign statistics

As you are probably aware, Email Blaster UK contains a full statistics suite. With our platform you can easily track your email marketing campaign...