First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list?
Delete too soon,...
Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...
We're excited to announce the upcoming release of Automate. Automate features our easy to use email marketing automation solution. Over the coming week we...
Free lunches and cheap purchased email databases.....much in-common.
Purchased databases are pretty much a waste of time and money. Having seen lots of purchased email...