How to Find the Best Time to Send Your Email Newsletter

Timing can make or break your email marketing success. Even the most well-written and beautifully designed email newsletter can go unnoticed if it lands...

How to Build Loyalty with Your Email Campaigns

Email marketing isn’t just about getting clicks — it’s about building lasting relationships. While one-off promotions can grab attention, loyalty comes from consistent, meaningful...

Black Friday email marketing campaign tips

Black Friday is one of the biggest opportunities of the year for businesses to connect with customers and drive sales. With inboxes overflowing, though,...

How to Structure Sign-Up Forms to Get More Subscribers

A strong email list is the backbone of any successful digital marketing strategy. But growing your subscriber base isn’t just about driving traffic—it’s about...

The Complete Guide to Creating Your First Email Newsletter

Email newsletters remain one of the most effective ways to build relationships with your audience, drive traffic, and grow your brand. But if you’ve...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

What should you put in the visual header of your email

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Email Marketing Predictions for 2017

Email Marketing Predictions for 2017; Ok, so it’s a new year, we’ve all got bigger sales targets than last year. We all want to...

Spam Traps: Everything you need to know about them and how to avoid them

First up, it's important to understand what a spam traps are, there are two main types commonly used: A pristine Spam Traps This is a brand...

Free template design editor: 15 things you may not know about cBuilder

A quick round up of 15 popular features of our free template design editor: cBuilder Our free template design editor, cBuilder comes bundled with email...

Why choose a UK email marketing company?

There are many factors to take into consideration when weighing up between a UK email marketing company and an overseas email marketing supplier. Nowadays,...

Simplify your email marketing with apps

Email marketing apps: Probably a familiar term these days ‘apps’. Everyone has them, be it your smart phone, pc or game console. When it comes...

What is a sender score and how does it impact your email marketing?

So how is this sender score generated? Email service providers from all over the world take part in the sender score project, they are constantly...

Brexit and email marketing

Brexit: What effect will leaving the E.U have UK businesses storing their data overseas? What effect will leaving the E.U have UK businesses storing their...

Help: My Email Marketing is not working…

If you are new to email marketing or have been doing it for years, it can be really frustrating if your email marketing isn’t...