What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...

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News

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

Introducing cBuilder next generation — A Completely New Way to Design Emails

After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

New Database import system live

As promised we have now made our new database import wizard now live. We would like to thank all the BETA testers who volunteered...

New and improved stats centre

We today released our new and improved Statistics Centre for Email Blaster UK. The new stats area has been completely re-written to improve ease of...

New stock email template collection

A few days ago we released a new range of stock email templates. We have re-designed all the templates within our library to help...

Make email marketing work for you

Building a successful email marketing campaign cannot be achieved overnight. The most successful email marketeers adopt a drip drip pressure stance. Unless your company is...

Desgining your own professional layout

Establishing and maintaining corporate branding for your company can be a difficult and lengthly task. You will want all communications originating from your company...

Split test your campaigns to find the winning formula

Like designing an advert for a printed magazine, your email marketing success will greatly rely on the actual message which you broadcast. If you are...

Automatically clean your email database

You have successfully imported your client email database and are ready to send your first email campaign. Your email database of clients may have been...

New database import system coming soon.

Shortly we will be introducing a new email database import system inside Email Blaster.  The new system has been in development over the last...