What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...

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News

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

Introducing cBuilder next generation — A Completely New Way to Design Emails

After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

Email deliverbility de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...

Thinking of a business start-up – advice from an expert.

Well, an experienced campaigner anyway, who has made some classic errors over the years and (hopefully) learnt from them as well as a few...

Planned Maintenance: 16/03/2013 – 17/03/2013

This weekend we will be running planned maintenance on the email blaster network. Saturday 16/03/2013 maintenance: Migration of all database servers to our new super fast network.  DNS server...

Clean your email database with List Doctor

We are today very pleased to announce the go live of List Doctor Version 2.0. List Doctor; the free email list cleaning tool integrated directly...

Do business plans work?

In my previous blog – ‘So what’s all this about business strategy’ I discussed the most effective way to produce a strategic plan –...

Facebook and Twitter Integration now live – Watch the video for a quick walk-through

Email marketing just got much better.. We are pleased to announce that our new 'get social' social media integration app is now live.  Email Blaster...

So what's all this about business strategy?

Over the length and breadth of my career in business and business management, I’ve been engaged in and involved with the development of strategies...

‘get social’ with Email Blaster – We are about to launch our social media integration app

It has been a busy few months here at EB-HQ, since Christmas we have been writing and testing our brand new social media app,...