Black Friday email marketing campaign tips

Black Friday is one of the biggest opportunities of the year for businesses to connect with customers and drive sales. With inboxes overflowing, though,...

How to Structure Sign-Up Forms to Get More Subscribers

A strong email list is the backbone of any successful digital marketing strategy. But growing your subscriber base isn’t just about driving traffic—it’s about...

The Complete Guide to Creating Your First Email Newsletter

Email newsletters remain one of the most effective ways to build relationships with your audience, drive traffic, and grow your brand. But if you’ve...

How to build a positive sender reputation

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully...

How to Structure Sign-Up Forms That Convert

In the world of digital marketing, your sign-up form is the gateway to your email list, your leads, and ultimately—your sales. But if your...

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How to get great email deliverability in 2025

You’ve built your list, crafted beautiful campaigns, and hit send—only to find that your emails are landing in the spam folder instead of the...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

‘get social’ with Email Blaster – We are about to launch our social media integration app

It has been a busy few months here at EB-HQ, since Christmas we have been writing and testing our brand new social media app,...

The new email blaster blog.

Good morning all. Today we are very pleased to announce the launch of the new look email blaster blog. Over the last few days...

How is the cloud affecting your business and personal internet activities?

Recently, in one of my areas of business consultancy, I was asked by a client – a manufacturing company, how he should ‘get in...

Planned Maintenance: 09/02/2013 10.30am – 5.00pm

UPDATE: We have managed to complete all network updates ahead of schedule. All services are back online. Thank you for your patience (13.42 09/02/2013) On Saturday...

Top 5 tips for the perfect website

It is a statement of the blindingly obvious that E-marketing – the conduct of selling directly or indirectly via the internet, is replacing/has replaced...

How do you build a quality mailing list? – use a newsletter sign-up form

To the email marketeer, the sixty four thousand dollar question is always ‘how do I build a quality mailing list?’ I have discussed before...

Email Marketing – What it is not

My earlier blog answered the question – what is email marketing software, what does it actually do? In it, I summarised email marketing software...

What is email marketing software

Using the keywords email marketing or email marketing UK etc. and a host of companies appear; UK and overseas located. Each of these companies...