Email marketing tips

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Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...
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Email Marketing UK Tips

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...
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Email Marketing UK Tips

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
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Email Marketing UK Tips

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...
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Email Marketing UK Tips

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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How Long Should Your Email Newsletter Be?

Discussion
One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

Advice
One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

Discussion
The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

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Introducing cBuilder next generation — A Completely New Way to Design Emails

Announcements Jamie -
After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

How to optimise your images for email marketing

Optimising images for email marketing is essential to ensure your emails load quickly and display correctly for your audience. Here's a guide on how...

How to establish your goals with email marketing

Establishing clear and measurable goals is a crucial step in creating an effective email marketing strategy. Here's a step-by-step guide on how to establish...

How to write interesting email content

Writing interesting email content is essential for engaging your audience and achieving your email marketing goals. Whether you're sending promotional emails, newsletters, or transactional...

How to write engaging email subject header lines

Crafting engaging email subject lines is crucial for increasing your email open rates. A compelling subject line can capture your recipients' attention and encourage...

How to create an interesting staff newsletter

Creating an interesting staff newsletter can be an effective way to keep your team engaged, informed, and motivated. Here are some steps to help...

Quick tips for writing your first email marketing newsletter

Writing your first email marketing newsletter can be both exciting and challenging. To ensure it's effective and engaging, here are some quick tips to...

How to carry out a successful Black Friday email marketing campaign

To execute a successful Black Friday email marketing campaign, follow these steps: Early Planning: Begin planning your Black Friday email campaign well in advance. Set clear...

What is a good bounce rate for email marketing

A good bounce rate for email marketing typically falls within the range of 2% to 5%. This means that for every 100 emails you...
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