HomeEmail Marketing UK TipsHow to create an interesting staff newsletter

How to create an interesting staff newsletter

Published on

Creating an interesting staff newsletter can be an effective way to keep your team engaged, informed, and motivated. Here are some steps to help you craft an engaging staff newsletter:

  1. Set Clear Objectives:
    • Determine the purpose and goals of your newsletter. Are you aiming to share company updates, celebrate achievements, or foster a sense of community? Clear objectives will guide your content.
  2. Know Your Audience:
    • Understand your staff’s interests, preferences, and concerns. Tailor your content to address their needs and keep them engaged.
  3. Establish a Schedule:
    • Decide on a regular publication schedule, whether it’s weekly, bi-weekly, or monthly. Consistency helps create expectations and build readership.
  4. Create Eye-Catching Design:
    • Invest in a clean and visually appealing design. Use colours, images, and layout to make the newsletter visually engaging. Keep the design consistent from issue to issue.
  5. Include Varied Content:
    • Mix up your content to keep things interesting. Consider including:
      • Company news and updates
      • Employee spotlights or success stories
      • Upcoming events or activities
      • Tips, tricks, or how-to articles
      • Fun and interactive elements like quizzes or contests
      • Personal messages from leadership
      • Relevant industry news
      • Links to valuable resources or articles
  6. Use a Relatable Tone:
    • Write in a friendly and conversational tone. Avoid jargon and corporate-speak. Make your newsletter feel like a conversation with your colleagues.
  7. Feature Employee Contributions:
    • Encourage employees to contribute content. This can include personal stories, achievements, or helpful insights. Employee-generated content adds authenticity and variety.
  8. Highlight Achievements:
    • Celebrate successes and milestones, both personal and professional. Recognising and appreciating your staff’s achievements fosters a positive company culture.
  9. Create Engaging Headlines:
    • Craft attention-grabbing headlines that encourage readers to delve into the content. Use puns, questions, or intriguing statements to pique curiosity.
  10. Add Visuals:
    • Incorporate images, infographics, and videos to break up the text and make the newsletter more engaging. Visuals can convey information quickly and effectively.
  11. Interactive Elements:
    • Include interactive elements like polls, surveys, or Q&A sessions to encourage staff participation and feedback.
  12. Feedback Loop:
    • Encourage feedback from your employees. Include a section for comments, suggestions, or questions, and actually address them in future issues.
  13. Mobile Optimisation:
    • Ensure your newsletter is mobile-friendly, as many employees may access it on their smartphones.
  14. Consolidate Resources:
    • Provide links to internal resources, company policies, and relevant tools or software that your employees may find useful.
  15. Call to Action:
    • End your newsletter with a call to action that prompts employees to engage or take specific steps, such as attending an event or providing feedback.
  16. Measure Engagement:
    • Use analytics to track engagement with your newsletter. Pay attention to open rates, click-through rates, and which content gets the most attention. Use this data to improve future issues.
  17. Celebrate Diversity and Inclusivity:
    • Ensure that your newsletter reflects the diverse backgrounds and perspectives within your workforce. Highlight stories and initiatives that promote inclusivity and equality.
  18. Compliance with Privacy Regulations:
    • Respect privacy regulations and employee preferences, including opt-in and opt-out options.

Creating an interesting staff newsletter involves striking a balance between informative, entertaining, and engaging content. Remember that your newsletter should serve as a valuable tool for building a sense of community and keeping your employees informed and motivated.

Latest articles

What incentives should you use to get more subscribers?

Attracting more email subscribers involves offering compelling incentives that provide value to your target...

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional messages to customers via SMS...

What exactly is A/B testing?

A/B testing, also known as split testing, is a method of comparing two versions...

How to write the perfect sales email in 2024

Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value...
- Try Email Blaster for free -spot_img