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How to write engaging email subject header lines

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Crafting engaging email subject lines is crucial for increasing your email open rates. A compelling subject line can capture your recipients’ attention and encourage them to open your email. Here are some tips for writing engaging email subject headers:

  1. Keep It Concise:
    • Keep your subject line short and to the point. Most email clients display only a limited number of characters, and a concise subject line is more likely to get your message across.
  2. Personalisation:
    • Personalise subject lines by including the recipient’s name or other relevant personal information. Personalized emails tend to perform better.
  3. Use Action Words:
    • Incorporate action-oriented words that prompt readers to take a specific action, such as “Discover,” “Learn,” “Get,” or “Join.”
  4. Create a Sense of Urgency:
    • Encourage recipients to open your email promptly by using phrases like “Limited Time Offer,” “Last Chance,” or “Ending Soon.”
  5. Ask a Question:
    • Pose a question that piques curiosity or addresses a problem your recipients might have. For example, “Struggling with Productivity?”
  6. Highlight Benefits:
    • Clearly communicate the benefits or value that the email provides. Explain what’s in it for the recipient. For instance, “Unlock Exclusive Savings.”
  7. Use Emojis Sparingly:
    • Emojis can add a touch of personality to your subject lines, but use them sparingly and ensure they’re relevant to your message and audience.
  8. A/B Testing:
    • Conduct A/B testing to compare different subject lines and identify which ones resonate best with your audience.
  9. Avoid Spammy Words:
    • Stay away from words and phrases commonly associated with spam, such as “free,” “guaranteed,” or excessive use of exclamation points.
  10. Create Curiosity:
    • Spark recipients’ curiosity by hinting at what’s inside without revealing too much. For example, “The Secret to…” or “You Won’t Believe…”
  11. Segment Your Audience:
    • Tailor subject lines to different segments of your audience. What’s engaging to one group may not be to another.
  12. Use Social Proof:
    • Mention any notable endorsements, testimonials, or awards that add credibility and trust to your message.
  13. Test Length:
    • Experiment with different subject line lengths. Sometimes a very short or longer subject line can be more attention-grabbing.
  14. Incorporate Numbers:
    • Numbers can make subject lines more specific and tangible. For example, “10 Tips for Better Productivity.”
  15. Be Clear and Honest:
    • Your subject line should accurately represent the content of your email. Misleading subject lines can damage your credibility.
  16. Ask for Feedback:
    • Consider seeking feedback from your audience. For instance, “Tell Us Your Thoughts on…”
  17. Consider the Preview Text:
    • Many email clients display a preview snippet along with the subject line. Ensure the two work together effectively to encourage opens.
  18. Inspire Fear of Missing Out (FOMO):
    • Convey a sense of exclusivity or the idea that something valuable or exciting is happening in your email.

Remember, what works best may vary depending on your audience and the context of your email. Continuously test and refine your subject lines to determine what resonates most with your subscribers, and adjust your strategies accordingly.

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