Email marketing tips

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Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...
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Email Marketing UK Tips

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...
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Email Marketing UK Tips

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
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Email Marketing UK Tips

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...
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Email Marketing UK Tips

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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How Long Should Your Email Newsletter Be?

Discussion
One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

Advice
One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

Discussion
The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

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Introducing cBuilder next generation — A Completely New Way to Design Emails

Announcements Jamie -
After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

Email List best practices

Effective email list management is essential for the success of your email marketing campaigns. Proper list management ensures that you are sending your messages...

What metrics should you be measuring with your email marketing?

Measuring the right metrics in your email marketing campaigns is essential for evaluating their performance, optimising your strategies, and achieving your goals. Here are...

How to use Ai create email marketing

Using AI to write email marketing copy text can be a powerful tool to help streamline the content creation process and improve efficiency. Here's...

20 ideas to keep your customers engaged

Keeping your customers engaged with email marketing is crucial for building strong relationships, driving sales, and fostering brand loyalty. Here are some effective strategies...

Reasons why email opens are good, but your clicks are poor?

Experiencing good email open rates but low click-through rates (CTR) in your email marketing campaigns can be a common challenge. Several factors could contribute...

All about Apple Privacy Update 2023

In previous updates, such as iOS 14 and iOS 15, Apple introduced several privacy-focused features like App Tracking Transparency (ATT), which requires apps to...

Key principles of a great email marketing design

Effective email marketing design is crucial for engaging your subscribers and achieving your campaign objectives. Here are some key principles to consider when creating...

Why should you be using double opt-in sign-up forms for email marketing sign-ups?

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...
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