Email marketing tips

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How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
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Email Marketing UK Tips

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...
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Email Marketing UK Tips

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the most common questions is surprisingly simple: How many links should you include in an email? Too few,...
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Email Marketing UK Tips

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list? Delete too soon,...
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Email Marketing UK Tips

Should You Continue to Email Your Sleepers?

Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

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Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

Discussion
For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Discussion
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

Advice
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Advice
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Discussion
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Different ways to personalise your emails

Personalizing your emails can help you build stronger relationships with your subscribers and increase the effectiveness of your email marketing campaigns. Here are some...

What is email marketing automation and how should you use it?

Email marketing automation is the use of technology and software to automate various aspects of an email marketing campaign. It allows businesses to send...

What is a good open rate for your email marketing?

A good email marketing open rate can vary depending on the industry, target audience, and the type of email being sent. However, as a...

When is the best day or time to send out your email marketing campaigns?

There is no one-size-fits-all answer to this question as the best day and time to send out email marketing campaigns will depend on various...

What is a ‘Call To Action’ and how does it work with your email marketing?

An email call to action (CTA) is a statement or a button in an email message that encourages the recipient to take a specific...

Top Ten ideas to try for your web sign up form

Top 10 Ideas and tips to try with your web sign-up form Web sign-up forms are a great way to prompt your web viewers to...

How to get more reads

Following on from our series of articles about getting better engagement with your email marketing. Today we are going to look at one of...

How to get more clicks

The whole reason that we do email marketing is to promote our business and ultimately sell our products and services, in order to do...
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