HomeAdviceTips to re-engage non-openers with your email marketing

Tips to re-engage non-openers with your email marketing

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Re-engaging non-openers in your email marketing campaigns can be challenging, but it’s essential to try and reactivate their interest to maintain a healthy email list and improve your overall email marketing performance. Here are some tips to re-engage non-openers:

  1. Craft an Attention-Grabbing Subject Line:
    • Create a compelling and intriguing subject line that piques the curiosity of non-openers. Make them wonder what they might be missing.
  2. Personalise the Content:
    • Use the recipient’s name in the email to make it more personal. Tailor the content to their interests or past interactions if possible.
  3. Resend at a Different Time:
    • If the initial email didn’t get a response, try sending it at a different time or day. Experiment with different timing to see if that impacts open rates.
  4. Change the Sender Name:
    • Sometimes, non-openers may be more likely to open an email if it appears to come from a different sender. Test different sender names to see if it makes a difference.
  5. Create a Sense of Urgency:
    • Include a limited-time offer or a sense of urgency in your email content to encourage non-openers to take action.
  6. Offer Value in the Subject Line:
    • Clearly communicate the value or benefit of opening the email in the subject line. Let non-openers know what they’ll gain by reading the email.
  7. Send a Reminder Email:
    • Send a friendly reminder email to non-openers, informing them that they missed an important message and providing them with another chance to engage.
  8. Use A/B Testing:
    • Experiment with different email elements, such as subject lines, sender names, and content variations, using A/B testing to determine what resonates most with non-openers.
  9. Segment Non-Openers:
    • Create a segment specifically for non-openers, allowing you to tailor your content and re-engagement efforts more effectively to this group.
  10. Ask for Feedback:
    • Include a call-to-action that asks non-openers for feedback on why they didn’t open the previous email. Use this input to improve your future emails.
  11. Provide an Incentive:
    • Offer a special incentive, discount, or exclusive content as a reward for opening the email. People are more likely to engage when they see immediate value.
  12. Optimise for Mobile:
    • Ensure that your emails are mobile-friendly. Non-openers might have ignored your previous email because it didn’t display properly on their mobile device.
  13. Keep Emails Concise:
    • Make your re-engagement emails concise and to the point. Non-openers may be more likely to open and engage with shorter, visually appealing emails.
  14. Remove Inactive Subscribers:
    • If despite your best efforts, non-openers continue to remain disengaged, consider removing them from your list to maintain a healthier email list and deliverability rates.
  15. Comply with Regulations:
    • Always respect subscriber preferences and ensure your re-engagement campaigns comply with email marketing regulations like the CAN-SPAM Act or GDPR.

Re-engaging non-openers requires persistence, creativity, and a data-driven approach. Test different strategies to see what works best for your audience, and continuously refine your re-engagement tactics to improve email marketing performance.

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