Guide to Analysing A/B Test Results
Turn Test Data Into Smarter Business Decisions
A/B testing is one of the most powerful tools in a marketer’s or...
How to Create the Perfect Reactivation Campaign
Win Back Customers, Rekindle Interest, and Boost Revenue
Reactivation campaigns are one of the most cost-effective marketing strategies. Why?...
What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to.
When...
How to Structure the Perfect Staff NewsletterKeep your team informed, aligned, and engaged—every single time.
An effective staff newsletter is more than just an internal...
What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing?
Fonts play a crucial role in email design, influencing readability, brand consistency,...
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...
Email Marketing Design Trends in 2025: What’s Hot and What’s Next
Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...
All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats?
If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...
Why You Should Avoid Cold Email Marketing
Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...
Disadvantages of Using Mailchimp in 2025
Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...
What Should Your Email Marketing Goals Be?
Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...
Yes, it is possible to use animation in email marketing to enhance engagement and make your emails more visually appealing. However, there are certain...
There can be several reasons why your open rate may be dropping. Here are some common factors to consider:
Email deliverability issues: If your emails...
A responsive email is an email that is designed and coded to adapt and display properly across different devices and screen sizes, including desktops,...
Most email marketing software allows you to send attachments as a link with your email campaigns. However, it's important to note that sending large...
Before sending a campaign, it's essential to ensure that you have covered all the necessary elements and have everything in place. Here's a checklist...
Here are some top tips for better email deliverability:
Use a reputable email service provider (ESP): A good ESP will have strong anti-spam measures in...