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Guide to analysing A/B Test results

Guide to Analysing A/B Test Results Turn Test Data Into Smarter Business Decisions A/B testing is one of the most powerful tools in a marketer’s or...
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Email Marketing UK Tips

How to create the perfect reactivation campaign

How to Create the Perfect Reactivation Campaign Win Back Customers, Rekindle Interest, and Boost Revenue Reactivation campaigns are one of the most cost-effective marketing strategies. Why?...
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Email Marketing UK Tips

What is negative data segmentation and how to use it.

What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...
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Email Marketing UK Tips

How to structure the perfect staff newsletter

How to Structure the Perfect Staff NewsletterKeep your team informed, aligned, and engaged—every single time. An effective staff newsletter is more than just an internal...
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Email Marketing UK Tips

What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...
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Email Marketing UK Tips

What’s new for email marketing in 2024?

Jamie -
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

New changes to sending domain verification requirements

All about Apple Privacy Update 2023

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email Marketing Design Trends in 2025

Advice
Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

Discussion
All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Discussion
Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Discussion
Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

Discussion
What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

How to write the perfect staff email newsletter

Writing the perfect staff email newsletter involves several key elements: relevance, engagement, clarity, and a professional tone. Here’s a step-by-step guide to help you...

How to optimise your email for better conversions

Optimizing emails for better conversions involves several key strategies, from crafting compelling subject lines to personalizing content and ensuring clear calls to action. Here’s...

How to write email copy that people will want to read

Writing email copy that captures and retains the attention of your subscribers is essential for effective email marketing. Here are some tips to help...

How to build loyalty with your email marketing subscribers

Building loyalty with your email marketing subscribers is essential for maintaining long-term relationships and driving consistent engagement. Here are some strategies to help you...

Tips to improve your email deliverability

Improving email deliverability is crucial for ensuring your messages reach your subscribers' inboxes. Here are some tips to help enhance your email deliverability: 1. Build...

Email list hygiene best practice guidelines for 2024

Maintaining good email list hygiene is crucial for the success of your email marketing campaigns. It helps improve deliverability rates, engagement, and overall effectiveness....

Unsubscribe best practices guide

Creating an effective unsubscribe process is essential for maintaining a positive relationship with your email subscribers and ensuring compliance with regulations. Here’s a best...

How to make email marketing work for small business in 2024

Email marketing can be a powerful tool for small businesses in 2024, helping you connect with your audience, build relationships, and drive conversions. Here...
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