Email marketing tips

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How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
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Email Marketing UK Tips

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...
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Email Marketing UK Tips

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the most common questions is surprisingly simple: How many links should you include in an email? Too few,...
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Email Marketing UK Tips

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list? Delete too soon,...
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Email Marketing UK Tips

Should You Continue to Email Your Sleepers?

Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

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Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

Discussion
For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Discussion
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

Advice
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Advice
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Discussion
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Can I share my email campaign on social media or my website?

Yes, you can do this. The software will automatically create a web-based version of your campaign, this is a url which can be posted...

How do I resend an email to the people who didn’t read?

You can use the List Builder app to look at your previous sends - and then compile a list of all of the people...

What’s the difference between a monthly and a PAYG account?

We offer two pricing models, monthly or Pay As You Go. A Pay As You Go account is intended for people who want to...

How does Email Blaster handle bounces?

Much like unsubscribes, Email Blaster will automatically handle these for you. A hard bounce is automatically excluded from your data after one failed delivery...

Do I need to remove my unsubscribes?

Email Blaster handles all of this for you - so you don’t need to delete people who have opted to unsubscribe.  Every email you send...

How do I segment my lists inside Email Blaster?

Segmenting your lists is a great way to target your subscribers with the right marketing at the right time. Our software offers a number...

How do I send automated email campaigns?

The Email Blaster software has a great app to make the creation and sending of automated campaigns really easy. If you head over to...

How do I set my send from details inside Email Blaster?

Setting your send from details inside your email blaster account is super easy, just click on the gravatar icon top right and select ‘sender...
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