Discussion

How to make sure your subscribers don’t mark your...

Jamie Jamie -
How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...
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Email Marketing Design Trends in 2025

Jamie Jamie -
Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...
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All about non-human machine clicks – are ‘bot clicks’...

Jamie Jamie -
All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...
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How does ‘Legitimate Interests’ work?

Since GDPR went live back in May last year, there has been quite a bit interest in the term 'Legitimate Interests'. This term has...

Email Marketing; What's the future?

I found an old book at a jumble sale many years ago, which was a sort of encyclopaedia of the technology of the day,...

What’s my company worth?

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...

Email deliverbility de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...
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Email Marketing UK Tips

Black Friday email marketing campaign tips

Black Friday is one of the biggest opportunities of...
Other

How Does Email Blaster’s Pricing Compare to Mailchimp’s?

If you’re shopping around for an email marketing tool,...
Email Marketing UK Tips

How to Structure Sign-Up Forms to Get More Subscribers

A strong email list is the backbone of any...
Advice

How to Spot Bot Clicks in Your Campaign Stats

Digital marketing campaigns rely heavily on accurate metrics to...
Advice

What are the risks of cold email marketing?

Cold email marketing often gets pitched as a quick...

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