Advice

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

What Is an Email Block List and How Can...

One of the quickest ways to destroy your email marketing performance is to end up on an email block list. If your sending domain or...

How to Structure the Perfect Automated Drip Campaign

Email automation is one of the most effective ways to nurture leads, onboard new customers and build lasting relationships with your audience. Rather than...

Does Cold Email Still Work?

Why you need to avoid cold email Cold email can be a great source of irritation to the recipient, and it can even compromise the...

The Best Time To Send Email Marketing

Scheduling is incredibly important when it comes to email marketing. Send your emails out at the wrong time and you risk them being completely...

Top Email Design Trends of 2019

Rumours that email marketing peaked long ago appear to be unfounded, with the practice enjoying a new lease of life over recent years. Some...

How to Start Your Email

It’s important to take great care when composing email marketing messages. Get it wrong and you could harm the reputation of your company or...

GDPR & the USA….the bit they are glossing over

As we near the start date for GDPR (read more about GDPR here), it's becoming a very popular topic indeed. The big question at the...

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How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing...

What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only...

Introducing cBuilder next generation — A Completely New Way to Design Emails

After two years in the making, we're getting ready...

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending...

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