Advice

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

How to structure the perfect sales email

Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...

How do you increase email marketing delivery rates?

The generally accepted average delivery rate for email marketing bulk email transmissions is between 50% and 60%. (Delivery rate being defined as the percentage...

Email Marketing: Campaigns Management

Check out the new interface for your  'View Campaigns' management area: The new look campaign management section has been re-designed to help improve ease of...

Email Marketing: Getting personal to improve ROI

Get to know your web visitors a little better and you can start to develop the kind of email marketing subscriber list that dreams...

Clean your mailing list

If you have a clean good quality COI mailing list, you are more than halfway there to creating a successful email marketing campaign. To help...

The old subject header line conundrum

What is the best email subject header line and does it really matter? This question comes up time and time again and everyone has strong...

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How does Email Blaster handle bounces?

Much like unsubscribes, Email Blaster will automatically handle these...

Do I need to remove my unsubscribes?

Email Blaster handles all of this for you -...

How do I segment my lists inside Email Blaster?

Segmenting your lists is a great way to target...

How do I send automated email campaigns?

The Email Blaster software has a great app to...

How do I set my send from details inside Email Blaster?

Setting your send from details inside your email blaster...

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