How to Create the Perfect Reactivation Campaign
Win Back Customers, Rekindle Interest, and Boost Revenue
Reactivation campaigns are one of the most cost-effective marketing strategies. Why?...
What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to.
When...
How to Structure the Perfect Staff NewsletterKeep your team informed, aligned, and engaged—every single time.
An effective staff newsletter is more than just an internal...
What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing?
Fonts play a crucial role in email design, influencing readability, brand consistency,...
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...
Email Marketing Design Trends in 2025: What’s Hot and What’s Next
Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...
All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats?
If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...
Why You Should Avoid Cold Email Marketing
Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...
Disadvantages of Using Mailchimp in 2025
Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...
What Should Your Email Marketing Goals Be?
Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...
Email marketing in the recruitment industry can be highly effective for attracting top talent, nurturing leads, and maintaining relationships with both candidates and clients....
A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...
Using animation in your email marketing can significantly boost engagement and make your emails more visually appealing. Here’s a guide on how to easily...
Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...
Combining SMS and email marketing can create a powerful multi-channel strategy that enhances engagement, boosts conversions, and improves customer retention. Here’s how to effectively...