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Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...
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Email Marketing UK Tips

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...
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Email Marketing UK Tips

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
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Email Marketing UK Tips

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...
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Email Marketing UK Tips

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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How Long Should Your Email Newsletter Be?

Discussion
One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

Advice
One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

Discussion
The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

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Introducing cBuilder next generation — A Completely New Way to Design Emails

Announcements Jamie -
After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

Email Design Tips for Public Sector

Email Design Tips for the Public Sector Email remains one of the most effective and cost-efficient communication tools available to public-sector organisations. Whether you’re informing...

How to Structure Sign-Up Forms to Get More Subscribers

When it comes to growing your email list, the humble sign-up form is one of your most powerful tools. But not all forms are...

How to Avoid Junk When Doing Your Christmas Email Marketing Campaigns

The festive season is the busiest time of year for email marketing. Shoppers are actively looking for deals, brands are competing for attention, and...

Christmas email marketing templates – complete guide

The holiday season is the busiest—and most profitable—time of year for email marketers. With inboxes filled to the brim, your Christmas emails need to...

Email Design Tips for Staff Newsletters

Internal communication is a critical part of any organization. A well-designed staff newsletter keeps your team informed, engaged, and connected — but poorly designed...

Email Design Tips for Non-Profits and Charities

For non-profits and charities, email marketing is more than a tool — it’s a lifeline. Whether you’re fundraising, sharing success stories, or mobilizing volunteers,...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

Will Anchor Links Work in an Email Newsletter?

When it comes to email marketing, every click counts. Anchor links — also known as jump links — can be a powerful tool to...
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