How to build a positive sender reputation

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully...

How to Structure Sign-Up Forms That Convert

In the world of digital marketing, your sign-up form is the gateway to your email list, your leads, and ultimately—your sales. But if your...

Complete beginners guide for getting started with email marketing

Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails?

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails? As your email list grows, not every subscriber will stay engaged forever. Some...

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What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Can I use my Gmail email address to send email marketing?

Gmail and other free address providers, such as Hotmail for example do not permit their email accounts to be used to send email campaigns,...

Do I need to verify my sending domain name?

If you are looking to get into email marketing then you will need to verify your sending domain name. Spam filters will insist that...

Can I share my email campaign on social media or my website?

Yes, you can do this. The software will automatically create a web-based version of your campaign, this is a url which can be posted...

How do I resend an email to the people who didn’t read?

You can use the List Builder app to look at your previous sends - and then compile a list of all of the people...

What’s the difference between a monthly and a PAYG account?

We offer two pricing models, monthly or Pay As You Go. A Pay As You Go account is intended for people who want to...

How does Email Blaster handle bounces?

Much like unsubscribes, Email Blaster will automatically handle these for you. A hard bounce is automatically excluded from your data after one failed delivery...

Do I need to remove my unsubscribes?

Email Blaster handles all of this for you - so you don’t need to delete people who have opted to unsubscribe.  Every email you send...

How do I segment my lists inside Email Blaster?

Segmenting your lists is a great way to target your subscribers with the right marketing at the right time. Our software offers a number...