One of the first questions people ask after sending an email campaign is:
"Is my open rate any good?"
It's an understandable question. After all, if...
Successful email marketing requires good planning...
Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster.
Mailchimp has long been one of the world's best-known email...
Whether you're looking to reduce costs, simplify your email marketing...
If you're considering moving away from Brevo, you're in good company. Many UK businesses are...
One of the most important metrics in email marketing is your bounce rate.
While marketers often focus on open rates and click-through rates, your bounce...
The challenge with many free email marketing platforms
If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...
Apple Mail has become one of the most important email ecosystems in the world.
With millions of users across:
iPhones
iPads
MacBooks
Apple desktops
…Apple Mail now represents a huge...
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab.
When it first appeared, many businesses saw it as a threat:
“Our emails...
After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster.
We've completely rethought the...
First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...
Artificial intelligence has become a powerful tool for email marketers, offering ways to save time, generate ideas, and even optimise messaging. But as more...
Unsubscribes are an unavoidable part of email marketing—but they’re also one of the most valuable signals you can get.
Every unsubscribe tells a story. It’s...
Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list?
Delete too soon,...
Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...