How to build a positive sender reputation

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully...

How to Structure Sign-Up Forms That Convert

In the world of digital marketing, your sign-up form is the gateway to your email list, your leads, and ultimately—your sales. But if your...

Complete beginners guide for getting started with email marketing

Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails?

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails? As your email list grows, not every subscriber will stay engaged forever. Some...

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What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

email bounces, how do they impact your email marketing?

My email marketing isn’t getting through - what can I do? This week we are going to look at the two types of bounces messages...

Managed Email Campaign

At Email Blaster, it is our aim to provide you with an easy to use, all in one, online email marketing solution, supplied by...

Are you sending a company Christmas E-card?

We have been sold to pretty heavily recently. Black Friday turned into black Friday week. Some companies seem to be running it even longer. Thats...

Email Marketing Unsubscribes: How to manage.

No matter how well executed your email campaign is, there will always be those recipients who unsubscribe. Your may have split tested the hell out...

Is sending to a purchased email database legal? – Does it work?

https://youtu.be/rP5zh4AvqOs If you are getting started with email marketing, the quickest way to get up and running with your email database is to buy a...

Creating an Email Marketing Campaign

Email marketing is a simple, cost effective and highly successful way of marketing to your clients and new prospects.  As it’s such a popular...

Planned Maintenance: 21st May 2015

PLANNED Maintenance: 21/05/2015 From 8.00pm - 11pm (BST) Greetings all.   This is a quick notification to let you know that we will be replacing a Firewall...

Email Marketing Secrets You Need to Know

Email marketing remains one of the most cost effective and successful marketing channels; but are you getting the most out of it?  With more...