How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...

How to Switch from Mailchimp to Email Blaster

This guide explains everything you need to know about switching from Mailchimp to Email Blaster. If you're thinking about moving away from Mailchimp, you're certainly...

Should You Resend to Your Email Marketing Bounces?

No. You Should Never Resend Email Campaigns to Bounced Addresses. When an email marketing campaign is sent, it is completely normal to see a small...

Internal Staff Newsletter Best Practice Guide

Keeping employees informed has never been more important. Whether your team works from the office, remotely or across multiple locations, an internal staff newsletter is...

How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

When Is the Best Time to Send an Email? (2026 Guide)

One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Tips for writing a great subject header line

An email subject header line, also known as an email subject line, is a brief summary or headline that appears in the inbox of...

Top 20 Tips on avoiding the junk folder for 2023

The junk folder, also known as the spam folder, is a folder in your email account where incoming messages that are identified as spam...

What are email blacklists and how to avoid them?

Email blacklists are lists of email addresses or domains that have been identified as sources of spam, phishing, or other malicious activities. These lists...

Top tips for designing emails for mobile devices

Designing emails for mobile devices is essential in today's digital age, as more and more people are using smartphones to access their emails. Here...

Different ways to personalise your emails

Personalizing your emails can help you build stronger relationships with your subscribers and increase the effectiveness of your email marketing campaigns. Here are some...

What is email marketing automation and how should you use it?

Email marketing automation is the use of technology and software to automate various aspects of an email marketing campaign. It allows businesses to send...

What is a good open rate for your email marketing?

A good email marketing open rate can vary depending on the industry, target audience, and the type of email being sent. However, as a...

When is the best day or time to send out your email marketing campaigns?

There is no one-size-fits-all answer to this question as the best day and time to send out email marketing campaigns will depend on various...