How to Find the Best Time to Send Your Email Newsletter

Timing can make or break your email marketing success. Even the most well-written and beautifully designed email newsletter can go unnoticed if it lands...

How to Build Loyalty with Your Email Campaigns

Email marketing isn’t just about getting clicks — it’s about building lasting relationships. While one-off promotions can grab attention, loyalty comes from consistent, meaningful...

Black Friday email marketing campaign tips

Black Friday is one of the biggest opportunities of the year for businesses to connect with customers and drive sales. With inboxes overflowing, though,...

How to Structure Sign-Up Forms to Get More Subscribers

A strong email list is the backbone of any successful digital marketing strategy. But growing your subscriber base isn’t just about driving traffic—it’s about...

The Complete Guide to Creating Your First Email Newsletter

Email newsletters remain one of the most effective ways to build relationships with your audience, drive traffic, and grow your brand. But if you’ve...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

What is a good open rate for your email marketing?

A good email marketing open rate can vary depending on the industry, target audience, and the type of email being sent. However, as a...

When is the best day or time to send out your email marketing campaigns?

There is no one-size-fits-all answer to this question as the best day and time to send out email marketing campaigns will depend on various...

What is a ‘Call To Action’ and how does it work with your email marketing?

An email call to action (CTA) is a statement or a button in an email message that encourages the recipient to take a specific...

Top Ten ideas to try for your web sign up form

Top 10 Ideas and tips to try with your web sign-up form Web sign-up forms are a great way to prompt your web viewers to...

How to get more reads

Following on from our series of articles about getting better engagement with your email marketing. Today we are going to look at one of...

How to get more clicks

The whole reason that we do email marketing is to promote our business and ultimately sell our products and services, in order to do...

What is domain verification and why is it important?

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

Can you send email marketing from your Gmail or Hotmail address?

In this blog article, we are going to take a look at your send-from address, or more specifically using free email accounts such as...