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Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...
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Email Marketing UK Tips

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...
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Email Marketing UK Tips

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
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Email Marketing UK Tips

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...
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Email Marketing UK Tips

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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How Long Should Your Email Newsletter Be?

Discussion
One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

Advice
One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

Discussion
The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

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Introducing cBuilder next generation — A Completely New Way to Design Emails

Announcements Jamie -
After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

How to get more email marketing subscribers

Growing your email marketing subscribers requires a strategic approach to attract and engage your target audience. Here are some effective strategies to help you...

Guide to creating your first email newsletter

https://youtu.be/a1eGccNLbog?si=zF0fZCC0o2OW88jW Creating your first email newsletter can be an exciting and effective way to engage with your audience, whether it's for personal use, a blog,...

What is an opt-in statement and how should you use it

An opt-in statement is a clear and explicit declaration where individuals provide their consent to receive communications, usually in the context of email marketing....

How to find the best time to send your email newsletter

Finding the best time to send your email newsletter depends on various factors, including your target audience, industry, and the goals of your campaign....

How to design emails for Apple’s dark mode.

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...

What elements should you be A/B testing

A/B testing, also known as split testing, is a valuable technique to optimize various elements of your marketing campaigns. When conducting A/B tests, it's...

Email list management best practices

Managing email lists effectively is crucial for successful email marketing campaigns. Here are some best practices for email list management: Permission-Based Marketing:Ensure that you have...

Should you be using AI with your email marketing?

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...
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