How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...

How to Switch from Mailchimp to Email Blaster

This guide explains everything you need to know about switching from Mailchimp to Email Blaster. If you're thinking about moving away from Mailchimp, you're certainly...

Should You Resend to Your Email Marketing Bounces?

No. You Should Never Resend Email Campaigns to Bounced Addresses. When an email marketing campaign is sent, it is completely normal to see a small...

Internal Staff Newsletter Best Practice Guide

Keeping employees informed has never been more important. Whether your team works from the office, remotely or across multiple locations, an internal staff newsletter is...

How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

When Is the Best Time to Send an Email? (2026 Guide)

One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Non-Profits & Charities email marketing tips & strategy

Email marketing for non-profits and charities is a powerful tool for raising awareness, driving donations, and building a community of supporters. Here are some...

Leisure Industry email marketing tips & strategy

Email marketing in the leisure industry can be highly effective for engaging customers, promoting activities, and driving bookings. Here are some essential tips and...

Finance Industry email marketing tips & strategy

Email marketing in the finance industry requires a strategic approach to build trust, provide value, and comply with regulations. Here are some essential tips...

Healthcare Industry email marketing tips & strategy

Email marketing in the healthcare industry requires a careful and sensitive approach due to the nature of the content and the regulations surrounding patient...

Property Industry email marketing tips & strategy

Email marketing in the property industry can be a highly effective way to engage potential buyers, renters, sellers, and investors. Here are some key...

Recruitment Industry email marketing tips & strategy

Email marketing in the recruitment industry can be highly effective for attracting top talent, nurturing leads, and maintaining relationships with both candidates and clients....

Travel industry email marketing tips & strategy

Email marketing can be a powerful tool for the travel industry to engage customers, build loyalty, and drive bookings. Here are some key tips...

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...