Segmenting your lists is a great way to target your subscribers with the right marketing at the right time. Our software offers a number of different ways to achieve that goal.

Inside the apps section, you’ll see the ’List Builder’ app.  List builder will analyse your previous sends and create custom data sets based on your requirements. For example, you could ask for a list of all of the people who received but didn’t read your list mailer, or people who clicked on a link.

You can also segment your data using ‘tags’. Tagging can be done when you import a list or within an existing list. You can create as many tags as you need and allocate these to groups or individuals.  People can belong to multiple tagged groups, you can also have as many tagged groups as you want.

You can then send campaigns either including or excluding tagged groups.