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Guide to analysing A/B Test results

Guide to Analysing A/B Test Results Turn Test Data Into Smarter Business Decisions A/B testing is one of the most powerful tools in a marketer’s or...
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Email Marketing UK Tips

How to create the perfect reactivation campaign

How to Create the Perfect Reactivation Campaign Win Back Customers, Rekindle Interest, and Boost Revenue Reactivation campaigns are one of the most cost-effective marketing strategies. Why?...
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Email Marketing UK Tips

What is negative data segmentation and how to use it.

What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...
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Email Marketing UK Tips

How to structure the perfect staff newsletter

How to Structure the Perfect Staff NewsletterKeep your team informed, aligned, and engaged—every single time. An effective staff newsletter is more than just an internal...
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Email Marketing UK Tips

What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...
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Email Marketing UK Tips

What’s new for email marketing in 2024?

Jamie -
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

New changes to sending domain verification requirements

All about Apple Privacy Update 2023

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email Marketing Design Trends in 2025

Advice
Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

Discussion
All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Discussion
Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Discussion
Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

Discussion
What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Email List best practices

Effective email list management is essential for the success of your email marketing campaigns. Proper list management ensures that you are sending your messages...

What metrics should you be measuring with your email marketing?

Measuring the right metrics in your email marketing campaigns is essential for evaluating their performance, optimising your strategies, and achieving your goals. Here are...

How to use Ai create email marketing

Using AI to write email marketing copy text can be a powerful tool to help streamline the content creation process and improve efficiency. Here's...

20 ideas to keep your customers engaged

Keeping your customers engaged with email marketing is crucial for building strong relationships, driving sales, and fostering brand loyalty. Here are some effective strategies...

Reasons why email opens are good, but your clicks are poor?

Experiencing good email open rates but low click-through rates (CTR) in your email marketing campaigns can be a common challenge. Several factors could contribute...

All about Apple Privacy Update 2023

In previous updates, such as iOS 14 and iOS 15, Apple introduced several privacy-focused features like App Tracking Transparency (ATT), which requires apps to...

Key principles of a great email marketing design

Effective email marketing design is crucial for engaging your subscribers and achieving your campaign objectives. Here are some key principles to consider when creating...

Why should you be using double opt-in sign-up forms for email marketing sign-ups?

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...
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