What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

Introducing cBuilder next generation — A Completely New Way to Design Emails

After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

Email Blaster UK announce the launch of Version 3 software

Email Blaster was launched over 4 years ago and has fast established itself as a market-leading email marketing cloud system for the UK, continental...

How do you select an email marketing service that best suits your requirements?

Enter the keywords ‘email marketing’ and you will be presented with page upon page of email marketing services on offer. Perhaps if you’re looking...

Email Marketing Get inspired – examples of recent campaigns and how success was achieved

A lot has been written; here in our blogs (Email Blaster UK) and across the ambit of forums blogs and social media, on the...

Why companies fail

  The statistics of company failures are deceptive if viewed from the aspect of declared insolvency (liquidation, both voluntary and involuntary); i.e. information that is...

Email marketing: the facts you need to know.

  Email marketing is fast becoming the most effective way of reaching customers in a focused manner; particularly relevant to business-to-business marketing where target markets...

Eight killer tips for a start-up business in the E-Commerce environment.

I recently heard a well-known politician describe the first quarter of the 21st century as being likened to the renaissance period of the 15,16th...

Email marketing best practice: five killer tips.

A host of tips and tricks on a number of separate factors that affect email delivery and open rates are available, from our website...

Email marketing tricks of the trade – 20 tips from the email marketing experts

  Email marketing is fast replacing previously conventional means of targeted marketing such as post mailing, but it is a common mistake to assume that...