Guide to analysing A/B Test results

Guide to Analysing A/B Test Results Turn Test Data Into Smarter Business Decisions A/B testing is one of the most powerful tools in a marketer’s or...

How to create the perfect reactivation campaign

How to Create the Perfect Reactivation Campaign Win Back Customers, Rekindle Interest, and Boost Revenue Reactivation campaigns are one of the most cost-effective marketing strategies. Why?...

What is negative data segmentation and how to use it.

What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...

How to structure the perfect staff newsletter

How to Structure the Perfect Staff NewsletterKeep your team informed, aligned, and engaged—every single time. An effective staff newsletter is more than just an internal...

What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Can I share my email campaign on social media or my website?

Yes, you can do this. The software will automatically create a web-based version of your campaign, this is a url which can be posted...

How do I resend an email to the people who didn’t read?

You can use the List Builder app to look at your previous sends - and then compile a list of all of the people...

What’s the difference between a monthly and a PAYG account?

We offer two pricing models, monthly or Pay As You Go. A Pay As You Go account is intended for people who want to...

How does Email Blaster handle bounces?

Much like unsubscribes, Email Blaster will automatically handle these for you. A hard bounce is automatically excluded from your data after one failed delivery...

Do I need to remove my unsubscribes?

Email Blaster handles all of this for you - so you don’t need to delete people who have opted to unsubscribe.  Every email you send...

How do I segment my lists inside Email Blaster?

Segmenting your lists is a great way to target your subscribers with the right marketing at the right time. Our software offers a number...

How do I send automated email campaigns?

The Email Blaster software has a great app to make the creation and sending of automated campaigns really easy. If you head over to...

How do I set my send from details inside Email Blaster?

Setting your send from details inside your email blaster account is super easy, just click on the gravatar icon top right and select ‘sender...