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What Is Greylisting — and How Could It Affect...

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of...

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to avoid spam phrases in your email marketing

To avoid triggering spam filters and improve the deliverability of your email marketing messages, it is important to be mindful of the language and...

Can you use animation in email marketing?

Yes, it is possible to use animation in email marketing to enhance engagement and make your emails more visually appealing. However, there are certain...

Can you send attachments with email marketing?

Most email marketing software allows you to send attachments as a link with your email campaigns. However, it's important to note that sending large...

How long should your emails be?

The length of your email marketing mailers can vary depending on the purpose of your email and the preferences of your target audience. However,...

What is email marketing automation and how should you use it?

Email marketing automation is the use of technology and software to automate various aspects of an email marketing campaign. It allows businesses to send...

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How to Structure Sign-Up Forms to Get More Subscribers

When it comes to growing your email list, the...

How to Avoid Junk When Doing Your Christmas Email Marketing Campaigns

The festive season is the busiest time of year...

Christmas email marketing templates – complete guide

The holiday season is the busiest—and most profitable—time of...

Email Design Tips for Staff Newsletters

Internal communication is a critical part of any organization....

Email Design Tips for Non-Profits and Charities

For non-profits and charities, email marketing is more than...

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