Advice

Email Deliverability Best Practices for Gmail & Outlook in...

Jamie -

Email marketing only works if your emails actually reach the inbox. That sounds obvious — but in 2026, inbox placement has become significantly more difficult. Both...

Jamie -

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

Jamie -

One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Can you send email marketing from your Gmail or Hotmail address?

November 30, 2022

In this blog article, we are going to take a look at your send-from address, or more specifically using free email accounts such as...

What’s the best send-from address to use?

November 11, 2022

This is a topic that is often overlooked, but it does have a dramatic effect on your inbox placement. When your recipient’s mail filter...

Optimising your images for email marketing

October 25, 2022

With more and more of us choosing to open emails via our mobile devices as the preferred option, it’s really important to be aware...

Can you still send cold outreach email campaigns?

October 17, 2022

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...