Advice

Why the Promotions Tab in Gmail Is Actually a...

Jamie Jamie -
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...
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When Is the Best Time to Send an Email?...

Jamie Jamie -
One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...
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How to Build Your Email Marketing Sales Funnel

Jamie Jamie -
A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...
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What’s the best send-from address to use?

This is a topic that is often overlooked, but it does have a dramatic effect on your inbox placement.  When your recipient’s mail filter...

Optimising your images for email marketing

With more and more of us choosing to open emails via our mobile devices as the preferred option, it’s really important to be aware...

Can you still send cold outreach email campaigns?

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...

List Cleaning: why it’s important and how to do it

When building your list of email addresses, the focus is often on increasing the size of your data count as much as possible. It’s...

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....
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Advice

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship...
Advice

When Is the Best Time to Send an Email? (2026 Guide)

One of the most common questions in email marketing...
Advice

How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of...
Advice

How to Structure the Perfect Drip Campaigns in 2026

Drip campaigns are still one of the most effective...
Advice

Top Things to Look For When Choosing a New Email Marketing Software Provider in 2026

Choosing email marketing software in 2026 is no longer...

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