Advice

Is It Okay to Use AI to Write Email...

Jamie -

Artificial intelligence has become a powerful tool for email marketers, offering ways to save time, generate ideas, and even optimise messaging. But as more...

Jamie -

Unsubscribes are an unavoidable part of email marketing—but they’re also one of the most valuable signals you can get. Every unsubscribe tells a story. It’s...

Jamie -

In 2026, data is no longer just an operational asset—it is a strategic, regulated, and highly scrutinised cornerstone of business. For UK companies, where...

Email Marketing workshop: what to avoid during the current economic climate

June 11, 2020

Here in the U.K, it's currently June 2020, we've all been on lockdown for nearly three months now. Many business are starting to go...

The importance of verifying your email marketing sending domain.

April 21, 2020

Why verify your domain name? When it comes to customer engagement, reaching out to your audience has become harder than ever. No matter if you...

Should you still be sending out Email Marketing during the current Coronavirus (COVID-19) pandemic?

April 6, 2020

At the time of writing this article - like the rest of the world, here in the UK we are on total lockdown and...

Email Marketing best practices for 2020

November 27, 2019

In this article, we are going to look at Email Marketing best practices for 2020. Email marketing has continued to grow steadily in popularity over...