Advice

Top 20 Tips to Boost Your ROI From Email...

Jamie -

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

Jamie -

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

Jamie -

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...

How do you build a quality mailing list? – use a newsletter sign-up form

January 11, 2013

To the email marketeer, the sixty four thousand dollar question is always ‘how do I build a quality mailing list?’ I have discussed before...

Email Marketing – What it is not

January 4, 2013

My earlier blog answered the question – what is email marketing software, what does it actually do? In it, I summarised email marketing software...

What is email marketing software

December 14, 2012

Using the keywords email marketing or email marketing UK etc. and a host of companies appear; UK and overseas located. Each of these companies...

How do you increase email marketing delivery rates?

August 28, 2012

The generally accepted average delivery rate for email marketing bulk email transmissions is between 50% and 60%. (Delivery rate being defined as the percentage...

Email Marketing: Campaigns Management

June 15, 2012

Check out the new interface for your 'View Campaigns' management area: The new look campaign management section has been re-designed to help improve ease of...

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