Advice

What Is an Acceptable Bounce Rate for Email Marketing?

Jamie -

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Jamie -

One of the quickest ways to destroy your email marketing performance is to end up on an email block list. If your sending domain or...

Jamie -

Email automation is one of the most effective ways to nurture leads, onboard new customers and build lasting relationships with your audience. Rather than...

Can you send email marketing from your Gmail or Hotmail address?

November 30, 2022

In this blog article, we are going to take a look at your send-from address, or more specifically using free email accounts such as...

What’s the best send-from address to use?

November 11, 2022

This is a topic that is often overlooked, but it does have a dramatic effect on your inbox placement. When your recipient’s mail filter...

Optimising your images for email marketing

October 25, 2022

With more and more of us choosing to open emails via our mobile devices as the preferred option, it’s really important to be aware...

Can you still send cold outreach email campaigns?

October 17, 2022

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...