Top 10 Ideas and tips to try with your web sign-up form
Web sign-up forms are a great way to prompt your web viewers to join your mailing list. Often the problem is how to get people to join in respectable volumes, sometimes web traffic just fails to convert into subscribers.
Well, the good news is that there are quite a few tips and tricks that you can employ with your web sign-up form, to help web traffic convert into subscribers. In this article, we are going to explore the top ten web sign-up form tips.
Everything from positioning to content to styling, all of these can have a dramatic effect. So let’s take a look at the top ten tips
#1 Embedded in your header or footer
When adding a subscriber form to your website, it’s always a difficult choice where to put it. It needs to be in a spot where everyone will see it, but also not in the way of the main body of your website.
The header or the footer is a great place to embed your web sign-up form, typically these two elements are the same source on every page. This means that your sign-up form will be visible on all pages, not just the home page.
If you decide to put the sign-up form in the footer, a great tip is to put a small line of text in the header, to prompt people to scroll down to sign up to receive your newsletter. The advantage of this method is that the form is then in a place where it doesn’t obstruct the flow of your website, but the text line draws people’s attention to where the form is.
#2 Fixed Pop-up
A Fixed pop-up can appear when you load a page. This is probably the most effective way of putting your newsletter sign-up form directly in front of your viewers. This pop-up will appear, superimposed over the top of your web page.
It’s a good idea to make this form very quick and easy to complete, this could be incentivised with a sign-up reward. The form should also be able to be easily and quickly closed
#3 Fixed Pop-up
By following the above guidelines, you can really see a large boost in the volume of people who sign-up to receive your email. The ability to easily close the form also helps not to frustrate people who may only currently want to view your website content.
A floating pop-up sign-up form is a type of form that appears as a floating window on a webpage, typically in the corner or center of the screen, prompting visitors to sign up for a service, newsletter, or another promotional offering. The form typically includes fields for the visitor’s name and email address, and sometimes additional information such as their phone number or company name.
Floating pop-up sign-up forms are commonly used by businesses and websites to increase their email subscription rates, and are often designed to be attention-grabbing and visually appealing to encourage visitors to sign up. However, it is important to balance the benefits of using pop-ups with the potential drawbacks, such as a negative impact on user experience or an increase in bounce rates if visitors find the pop-up intrusive or annoying.
#4 Time delay pop-up
A time-delay pop-up web sign-up form is a type of form that appears on a website after a specific amount of time has passed, prompting visitors to sign up for a service, newsletter, or other promotional offerings. This type of form can be less intrusive than a floating pop-up form because it doesn’t immediately interrupt the user’s browsing experience.
The time delay can be set to a specific number of seconds, or it can be triggered by user behaviour, such as when the user scrolls down the page or spends a certain amount of time on the site. This type of form is often used to capture the attention of visitors who may have otherwise ignored a floating pop-up form.
Like all pop-up forms, it is important to strike a balance between the benefits of using a time-delay pop-up form and the potential drawbacks, such as a negative impact on user experience or an increase in bounce rates if visitors find the pop-up intrusive or annoying. It is important to make sure that the pop-up form is relevant and adds value to the user experience.
#5 Exit pop up
An exit pop-up form is a type of form that appears when a user is about to leave a website, prompting them to take a specific action before they go. The exit pop-up form is triggered when the user moves their mouse to click on the back button or close the tab, indicating that they are about to leave the site.
The exit pop-up form is often used to encourage users to sign up for a service, newsletter, before they leave the site. This type of form can be particularly effective because it catches the user’s attention at a critical moment when they may be considering leaving the site without taking any action.
However, like all pop-up forms, it is important to use exit pop-up forms judiciously to avoid annoying users and negatively impacting the user experience. The exit pop-up form should be relevant and add value to the user, such as offering a discount or special promotion. It should also be easy to close or opt-out of if the user is not interested in taking the desired action.
#6 Stand alone
A stand-alone newsletter sign-up page is a dedicated web page designed specifically for visitors to subscribe to a website’s newsletter. This type of page is often used to streamline the sign-up process and make it easier for visitors to subscribe without being distracted by other content on the site.
The stand-alone newsletter sign-up page typically includes a form where visitors can enter their name and email address, and sometimes additional information such as their interests or preferences. The page may also include information about the benefits of subscribing to the newsletter, such as exclusive content, special promotions, or updates on upcoming events.
Designing a stand-alone newsletter sign-up page can be a good strategy for increasing the number of newsletter subscribers because it allows the website to focus solely on promoting the newsletter and encouraging visitors to sign up. However, it is important to make sure that the page is easy to find and access from other parts of the website, such as the homepage or navigation menu, to avoid losing potential subscribers who may not realize the page exists.
#7 Selective page form
A selective page web sign-up form is a type of form that appears on a specific page or pages of a website, prompting visitors to sign up for a service, newsletter, or other promotional offering related to that particular page or section of the site.
For example, a selective page web sign-up form may appear on a blog post or article page, offering visitors the opportunity to sign up for a related newsletter or receive notifications when new articles are published. Or, a selective page web sign-up form may appear on a product page, offering visitors the opportunity to sign up for updates or promotional offers related to that product.
The selective page web sign-up form can be a good strategy for increasing the relevance and effectiveness of the sign-up form, as it is targeted specifically to visitors who are already interested in the content or offerings related to that page. This can also help to avoid annoying visitors who may not be interested in the sign-up offer by only displaying the form on relevant pages.
However, like all forms, it is important to use selective page web sign-up forms judiciously to avoid negatively impacting the user experience or overwhelming visitors with too many sign-up opportunities. The form should be relevant and add value to the user, and should be designed to be easy to use and easy to close or opt-out of if the user is not interested in taking the desired action.
#8 Preference selection
A “choose a specific mailing list to sign up to” web form is a type of form that allows visitors to a website to select a particular mailing list or lists to subscribe to. This type of form can be useful for businesses or organizations that have multiple mailing lists or newsletters, each targeted to a specific audience or interest group.
The “choose a specific mailing list to sign up to” web form typically includes a list of available mailing lists, along with checkboxes or radio buttons that allow visitors to select which lists they would like to subscribe to. The form may also include fields for the visitor’s name and email address, and sometimes additional information such as their interests or preferences.
Offering visitors the ability to choose a specific mailing list to sign up to can be a good strategy for increasing the relevance and effectiveness of the sign-up process. By allowing visitors to select the lists that are most relevant to their interests, businesses can increase the likelihood that visitors will actually read and engage with the content of the mailing list.
However, it is important to make sure that the “choose a specific mailing list to sign up to” form is easy to use and understand, and that visitors are not overwhelmed with too many options. The form should also be designed to be easy to close or opt-out of if the user is not interested in taking the desired action.
#9 Double opt-in
A double opt-in sign-up web form is a type of form used for email marketing that requires subscribers to confirm their email address twice before they are added to a mailing list. This two-step process is designed to prevent fraudulent or inaccurate email addresses from being added to a mailing list and to ensure that subscribers have explicitly consented to receive emails.
The double opt-in sign-up web form typically works like this: After a user enters their email address into the sign-up form, they are sent a confirmation email with a link to confirm their subscription. Once they click the confirmation link, they are directed to a landing page that confirms their subscription and provides any additional information or incentives related to the mailing list.
The double opt-in sign-up web form can help businesses maintain a high-quality email list by ensuring that all subscribers have explicitly consented to receiving emails and that their email addresses are valid and accurate. This can help to improve email deliverability rates and reduce the risk of emails being marked as spam.
However, it is important to make sure that the double opt-in process is user-friendly and easy to complete, as some users may be hesitant to go through multiple steps to sign up for a mailing list. The confirmation email and landing page should also be well-designed and clearly communicate the benefits of the mailing list to encourage subscribers to confirm their subscription.
#10 Sign-up incentive
Offering an incentive for users to sign up to receive your newsletter can provide several benefits, including:
- Increased sign-ups: Incentives such as discounts, exclusive content, or free downloads can motivate users to sign up for your newsletter and can help to increase your email list.
- Higher engagement: Users who sign up for your newsletter with an incentive are more likely to be engaged with your brand and interested in your products or services. This can lead to higher open and click-through rates and more conversions.
- Better customer loyalty: By offering incentives to sign up for your newsletter, you can show your customers that you value their support and want to reward them for their loyalty. This can help to build stronger relationships with your customers and encourage repeat business.
- Valuable data: When users sign up for your newsletter with an incentive, you can collect valuable data such as their email address, location, and interests. This data can help you to better understand your audience and tailor your marketing efforts to their needs and preferences.
- Increased brand awareness: Offering incentives for newsletter sign-ups can also help to increase brand awareness and word-of-mouth marketing. Users who receive valuable incentives may be more likely to share your brand with others and encourage their friends and family to sign up for your newsletter.
Overall, offering incentives for users to sign up to receive your newsletter can be a highly effective strategy for building your email list, engaging with your audience, and driving conversions.