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Guide to analysing A/B Test results

Guide to Analysing A/B Test Results Turn Test Data Into Smarter Business Decisions A/B testing is one of the most powerful tools in a marketer’s or...
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Email Marketing UK Tips

How to create the perfect reactivation campaign

How to Create the Perfect Reactivation Campaign Win Back Customers, Rekindle Interest, and Boost Revenue Reactivation campaigns are one of the most cost-effective marketing strategies. Why?...
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Email Marketing UK Tips

What is negative data segmentation and how to use it.

What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...
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Email Marketing UK Tips

How to structure the perfect staff newsletter

How to Structure the Perfect Staff NewsletterKeep your team informed, aligned, and engaged—every single time. An effective staff newsletter is more than just an internal...
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Email Marketing UK Tips

What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...
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Email Marketing UK Tips

What’s new for email marketing in 2024?

Jamie -
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

New changes to sending domain verification requirements

All about Apple Privacy Update 2023

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email Marketing Design Trends in 2025

Advice
Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

Discussion
All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Discussion
Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Discussion
Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

Discussion
What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

How to optimise your images for email marketing

Optimising images for email marketing is essential to ensure your emails load quickly and display correctly for your audience. Here's a guide on how...

How to establish your goals with email marketing

Establishing clear and measurable goals is a crucial step in creating an effective email marketing strategy. Here's a step-by-step guide on how to establish...

How to write interesting email content

Writing interesting email content is essential for engaging your audience and achieving your email marketing goals. Whether you're sending promotional emails, newsletters, or transactional...

How to write engaging email subject header lines

Crafting engaging email subject lines is crucial for increasing your email open rates. A compelling subject line can capture your recipients' attention and encourage...

How to create an interesting staff newsletter

Creating an interesting staff newsletter can be an effective way to keep your team engaged, informed, and motivated. Here are some steps to help...

Quick tips for writing your first email marketing newsletter

Writing your first email marketing newsletter can be both exciting and challenging. To ensure it's effective and engaging, here are some quick tips to...

How to carry out a successful Black Friday email marketing campaign

To execute a successful Black Friday email marketing campaign, follow these steps: Early Planning: Begin planning your Black Friday email campaign well in advance. Set clear...

What is a good bounce rate for email marketing

A good bounce rate for email marketing typically falls within the range of 2% to 5%. This means that for every 100 emails you...
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