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Best Practices for Call To Action (CTA) in Email...

Jamie -

Every email you send has a purpose — whether it’s to inform, educate, or drive action. And at the heart of achieving that purpose...

Jamie -

The festive season is the busiest time of year for email marketing. Shoppers are actively looking for deals, brands are competing for attention, and...

Jamie -

For non-profits and charities, email marketing is more than a tool — it’s a lifeline. Whether you’re fundraising, sharing success stories, or mobilizing volunteers,...

What is the perfect length for a subject header line?

March 12, 2024

The optimal length for an email subject line can depend on various factors, including your audience, the content of your email, and your overall...

How to create a staff newsletter that people will want to read

March 5, 2024

Creating a staff newsletter that people will want to read involves a combination of engaging content, visual appeal, and thoughtful presentation. Here are some...

New changes to sending domain verification requirements

January 8, 2024

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

What is a sender reputation and how does it work?

July 27, 2023

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...