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Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

How to write the perfect sales email in 2024

Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value proposition, and strategic follow-up. Here are the key components to...

Email list hygiene best practice guidelines for 2024

Maintaining good email list hygiene is crucial for the success of your email marketing campaigns. It helps improve deliverability rates, engagement, and overall effectiveness....

Analytics Reimagined: Bounces

Bounces. In the final section, we can see the elements of our campaign that has not been successfully delivered; these are the bounces. Bounces are split...

The Golden Ticket to better email delivery

Email Delivery is often referred to as ‘inbox placement’. Or where your message ends up after it has been accepted by the recipient's email...

Designing email marketing for mobile

Designing email marketing for mobile; Well, we’ve seen it coming for a while, but last year was the first year where mobile devices overtook...

Email marketing opt in’s – which is best single or double??

Opt in: we are going to take a look at how your email marketing data is gathered. We all know the importance of having a...

Email Marketing Predictions for 2017

Email Marketing Predictions for 2017; Ok, so it’s a new year, we’ve all got bigger sales targets than last year. We all want to...

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How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails?

How Long Should You Keep Subscribers Who Aren’t Engaging...

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your...

How to create the perfect drip automation campaign

How to Create the Perfect Drip Automation Campaign A Step-by-Step...

Guide to analysing A/B Test results

Guide to Analysing A/B Test Results Turn Test Data Into...

How to create the perfect reactivation campaign

How to Create the Perfect Reactivation Campaign Win Back Customers,...

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