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How to Build Loyalty with Your Email Campaigns

Email marketing isn’t just about getting clicks — it’s about building lasting relationships. While one-off promotions can grab attention, loyalty comes from consistent, meaningful...

Black Friday email marketing campaign tips

Black Friday is one of the biggest opportunities of the year for businesses to connect with customers and drive sales. With inboxes overflowing, though,...

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective ways to connect with your audience, build trust, and drive consistent engagement—whether you're a small...

DKIM & SPF: Setup Domain Authentication

Email service providers (such as Microsoft's Outlook and Google's Gmail) use SPF and DKIM authentication to help determine the legitimacy of your email newsletter...

GDPR & the USA….the bit they are glossing over

As we near the start date for GDPR (read more about GDPR here), it's becoming a very popular topic indeed. The big question at the...
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Email Marketing Automation.

We're excited to announce the upcoming release of Automate. Automate features our easy to use email marketing automation solution. Over the coming week we...

Some cool stuff coming your way…

It's been quite a busy time at email blaster HQ for the past few months. We've been working on 'automate' and we are nearly...

Analytics Reimagined: Bounces

Bounces. In the final section, we can see the elements of our campaign that has not been successfully delivered; these are the bounces. Bounces are split...

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What Are the Key Cornerstones for Great Email Deliverability?

Email deliverability is one of the most critical factors...

The Five Most Important Metrics for Your Email Marketing

Email marketing is one of the most effective channels...

Guide to Creating the Best Welcome Email Newsletters

First impressions matter — especially in email marketing. Your...

Best Practices for Call To Action (CTA) in Email Marketing

Every email you send has a purpose — whether...

What Goals Should You Set for Your Email Marketing?

Email marketing is one of the most effective digital...

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