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Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

How to write the perfect sales email in 2024

Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value proposition, and strategic follow-up. Here are the key components to...

Email list hygiene best practice guidelines for 2024

Maintaining good email list hygiene is crucial for the success of your email marketing campaigns. It helps improve deliverability rates, engagement, and overall effectiveness....

Analytics Reimagined: Bounces

Bounces. In the final section, we can see the elements of our campaign that has not been successfully delivered; these are the bounces. Bounces are split...

The Golden Ticket to better email delivery

Email Delivery is often referred to as ‘inbox placement’. Or where your message ends up after it has been accepted by the recipient's email...

Designing email marketing for mobile

Designing email marketing for mobile; Well, we’ve seen it coming for a while, but last year was the first year where mobile devices overtook...

Email marketing opt in’s – which is best single or double??

Opt in: we are going to take a look at how your email marketing data is gathered. We all know the importance of having a...

Email Marketing Predictions for 2017

Email Marketing Predictions for 2017; Ok, so it’s a new year, we’ve all got bigger sales targets than last year. We all want to...

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How to Structure the Perfect Staff Newsletter

How to Structure the Perfect Staff Newsletter A well-structured staff...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and...

What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing...

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