Discussion

All about non-human machine clicks – are ‘bot clicks’...

Jamie -

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Jamie -

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Jamie -

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What is a good bounce rate for email marketing

November 15, 2023

A good bounce rate for email marketing typically falls within the range of 2% to 5%. This means that for every 100 emails you...

How to use Ai create email marketing

November 8, 2023

Using AI to write email marketing copy text can be a powerful tool to help streamline the content creation process and improve efficiency. Here's...

Reasons why email opens are good, but your clicks are poor?

November 3, 2023

Experiencing good email open rates but low click-through rates (CTR) in your email marketing campaigns can be a common challenge. Several factors could contribute...

Why should you be using double opt-in sign-up forms for email marketing sign-ups?

October 30, 2023

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...

What is an SPF record and how does it work?

June 15, 2023

An SPF (Sender Policy Framework) record is a DNS (Domain Name System) record that helps prevent email spoofing and verifies the authenticity of the...

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