Discussion

All about non-human machine clicks – are ‘bot clicks’...

Jamie -

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Jamie -

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Jamie -

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

How to make email marketing work for small business in 2024

April 2, 2024

Email marketing can be a powerful tool for small businesses in 2024, helping you connect with your audience, build relationships, and drive conversions. Here...

How long should you keep non-engaging subscribers on your email lists for

March 19, 2024

The appropriate duration to keep non-engaging subscribers on your email list can vary based on your specific circumstances, industry, and email marketing goals. However,...

How to design emails for Apple’s dark mode.

February 16, 2024

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...

What elements should you be A/B testing

February 15, 2024

A/B testing, also known as split testing, is a valuable technique to optimize various elements of your marketing campaigns. When conducting A/B tests, it's...

Should you be using AI with your email marketing?

January 12, 2024

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...

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