Advice

What Is an Acceptable Bounce Rate for Email Marketing?

Jamie Jamie -
One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...
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What Is an Email Block List and How Can...

Jamie Jamie -
One of the quickest ways to destroy your email marketing performance is to end up on an email block list. If your sending domain or...
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How to Structure the Perfect Automated Drip Campaign

Jamie Jamie -
Email automation is one of the most effective ways to nurture leads, onboard new customers and build lasting relationships with your audience. Rather than...
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Top 5 tips for the perfect website

It is a statement of the blindingly obvious that E-marketing – the conduct of selling directly or indirectly via the internet, is replacing/has replaced...

How do you build a quality mailing list? – use a newsletter sign-up form

To the email marketeer, the sixty four thousand dollar question is always ‘how do I build a quality mailing list?’ I have discussed before...

Email Marketing – What it is not

My earlier blog answered the question – what is email marketing software, what does it actually do? In it, I summarised email marketing software...

What is email marketing software

Using the keywords email marketing or email marketing UK etc. and a host of companies appear; UK and overseas located. Each of these companies...

How do you increase email marketing delivery rates?

The generally accepted average delivery rate for email marketing bulk email transmissions is between 50% and 60%. (Delivery rate being defined as the percentage...
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Discussion

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...
Advice

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing...
Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only...
Announcements

Introducing cBuilder next generation — A Completely New Way to Design Emails

After two years in the making, we're getting ready...
Email Marketing UK Tips

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending...

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