Advice
How to get great email deliverability in 2025
You’ve built your list, crafted beautiful campaigns, and hit send—only to find that your emails are landing in the spam folder instead of the...
How to Spot Bot Clicks in Your Campaign Stats
Digital marketing campaigns rely heavily on accurate metrics to measure success. But not every click, open, or engagement is genuine. Bots—automated scripts designed to...
What are the risks of cold email marketing?
Cold email marketing often gets pitched as a quick way to reach new prospects and grow your business. At first glance, it might seem...